Marketing Communications Services
Offered by Kathleen Kaiser & Associates
We work with writers to achieve their goals when publishing a book.
Our Full Service Campaigns last six months at the minimum and start once an edited copy of the manuscript is available for advance reviews. We prefer to start at least four months before the release date. Then we work through the release and follow up with additional sales and publicity opportunities over the next two months or more.
We also offer Individual Author Services as an option for writers with limited budgets. This a la carte method supplements whatever marketing campaign an author is running by themselves.
To learn more about any of these services, please review the information below, then fill out this brief questionnaire for Kathleen to learn about your book. She will contact you within three days of receiving your answers.
Our Full Service Campaigns last six months at the minimum and start once an edited copy of the manuscript is available for advance reviews. We prefer to start at least four months before the release date. Then we work through the release and follow up with additional sales and publicity opportunities over the next two months or more.
We also offer Individual Author Services as an option for writers with limited budgets. This a la carte method supplements whatever marketing campaign an author is running by themselves.
To learn more about any of these services, please review the information below, then fill out this brief questionnaire for Kathleen to learn about your book. She will contact you within three days of receiving your answers.
FULL SERVICE FOR WRITERS & AUTHORS
These services are for extended contract work to create an entire book marketing campaign. Each author receives a customized campaign based on the genre of their book, current audience, and goals. This includes:
Additionally, we assist writers in finding other qualified resources for completing their book for no finders fee. |
Editing
We will find the right editor or editors for content and development to bring the book up to professional level. Then we will introduce copy editors/proofreaders to complete the editing phase. Book Production We will find the best people for your particular book, including:
Website Design
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INDIVIDUAL AUTHOR SERVICES
KKA offers a la carte services with five of the best tools for expanding or developing an audience of book buyers. If there is any additional service you might want, please let us know.
Author Guidance These are consultation meetings regarding your work, where you are in the process, introductions, and guidance to finding the right publishing path, vendors, and more. We bill on an hourly basis. Advance Spotlight Book Reviews Email So many reviewers! We’ll help you reach them! Reviews help sell your book, especially self-published books that rely on Amazon as the primary sales outlet. Editorial reviews help kick-start the review process. Readers go over the reviews to see what others thought of the book before purchasing. Advance Spotlight Book Reviews highlights your book and presents it to over 2,800 legitimate reviewers! Advertising – Amazon, Facebook, and Instagram Social media ads get a lot more eyes on your book! We live in a digital mecca as far as advertising is concerned. When it comes to book sales, it's essential to advertise on the key sites — Amazon, Facebook, and Instagram. Selling books is about getting your beautiful cover out in front of as many eyes as possible of people who read your genre of book. The best news is that online advertising is budget-friendly. We will help you set your budget, then test to see the results before over-committing to a platform. Each of these outlets is unique in its needs, but they can all work together to get the most visibility for your book. We have put in the time, not only researching but also putting what we've learned into practice for clients. We will review your Amazon book page and Author Central so that it has a dynamic description that grabs attention from potential readers. Instagram and Facebook The beauty of social media is advertising. Sponsored ads get you visibility outside of your usual network and, depending on your budget, can get you daily impressions larger than you ever could on your own. We create beautiful graphic ads combined with a caption to grab the eye and direct people to purchase your book. What we deliver:
eBook Promotions Let’s target all those eBook readers! Placing your book in front of targeted readers is the best way to make sales. eBook promotions are an essential marketing tool to get your book sales up and into the hands of readers everywhere. Our eBook marketing strategy can help you do that. We've tested lists and found the ones that produce the best, with the broadest readership bases. Get your book out in front of the folks who will want to read your story! In 2020, eBook sales were up 22% over previous years. It might seem like a market that doesn't need attention. But the reality is that 35% of the market reads on their eReader, compared to 37% who only read physical books. Don't overlook eBook sales. They grow your sales just as much as a physical book can! Many of you know BookBub, the eBook promotion 500-pound gorilla. Yes, you want to get in front of their ten million members, but they will only take books that have a sales track record and at least ten five-star reviews on Amazon. By eliminating low-selling books, 95% of BookBub members report buying a book from an unknown author, which builds their success. We want your book in front of this audience, and by starting with smaller eBook promoters, you will build the following to be accepted by BookBub. Create Custom Media Kit/Sales Sheet for a Book Don’t submit without a media kit! A media kit, also called a sales sheet, is one of the best and most important tools to include when submitting a book for review, for a potential interview, and to get a book signing. There are many places to use this tool, yet too many self-published authors skip this critical step. Let us help by writing a dynamic description of the plot, pulling the interesting facts about the author for a bio, and designing it all on one sheet. View this link for samples. Turnaround time is three weeks once all material is submitted. You will receive a .pdf version for printing to be sent with books for review or attached to an interview request, and a .jpg version for your website and social media. |